PC cooling industry has changed a lot in last couple of years. The air cooling solutions have run out of both space and innovation. Basically, the cooling solutions seem to have reached the maximum potential of air cooling while still being reasonable in size or outputting reasonable amount of noise. We are currently going through another major shift and that is towards mobile devices. Desktops are being abandoned for laptops, laptops are being abandoned for tablets and many new smart devices have emerged as well. This has definitely shifted users focus from desktop computers. The dedicated overclocking community is still growing however general computer users or people who did do overclocking occasionally are moving towards other forms of computers.