Facebook has acquired tbh, an app on iOS that lets users send each other compliments anonymously. It is mostly popular among teens, although anyone can use it. Facebook will allow tbh to operate independently with its own brand.
tbh has scored 5 million downloads and 2.5 million active users since its inception nine weeks ago. The app lets people anonymously answer kind-hearted multiple choice questions about their friends who then receive the poll results as compliments. Questions like “Could see becoming a poet?” and “Best to bring to a party?” are common with your friends as possible answer choices. The app is geared towards making teens feel more validated and positive.
tbh has accumulated more than 1 billion poll answers since its launch in limited states of USA in August, mostly from teens and high school students and spent weeks topping the free apps charts.
Reportedly, Facebook paid under $100 million to acquire the app, although there has been no official confirmation of the number. The app currently does not make any money. As part of the deal, the apps co-founders; Nikita Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon will join Facebook at their headquarters while continuing to grow the app with use of Facebook’s resources. “When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions,” tbh wrote in a statement.
However, the founders of tbh will now be working as formal facebook employees, with Facebook email addresses, unlike Instagram and WhatsApp which have their own buildings and emails.
The tbh team wrote in an announcement post that “When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize our vision and bring it to more people.”