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McDonald’s share rose 23% on the news of Pokemon Go partnership


Pokemon Go has been around for about 2 weeks now and the craziness around it is only getting higher. In only two days after its launched, the new game added $7.5 billion to Nintendo’s value who isn’t even directly related to the game. And now McDonald’s Holdings Co. (Japan) saw its share raise as much as 23% in single day simply due to the news that Pokemon Go has signed a deal with them.

As a part of this deal, about 3000 McDonalds outlets in Japan will be turned into Pokemon Go Gyms or Pokestops when game launches Japan. In addition to that, McDonalds has already started handing out Pokemon themed toys along with kid’s meals. The jump in McDonald’s share is the highest ever single-day surge since it’s listing in 2001.

Investors are flocking to Pokemon-related stocks and McDonald’s Japan is one of those benefiting from the boom,said Mitsushige Akino, a Tokyo-based executive officer at Ichiyoshi Asset Management Co. “The boom came at a time when McDonald’s business has already started recovering and there’s expectation that the Pokemon toy offering will further increase customer traffic to their shops.

Pokemon Go was expected to release in Japan in the start of this week but it was postponed due to a leaked email which mentioned the exact date and time of the launch. Niantic postponed the launch to avoid any server overload issues.

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