Nokia X has always been a bit of an oddball phone. Even when it was announced, it left quite a few heads scratching. Nokia had always been proponent of Windows Phone, being the sole OEM that showed interest in the growing platform. So for them to then release a phone powered by Android, the nemesis OS of Windows Phone, was strange to say the least. Ever since Nokia was acquired by Microsoft, people have been contemplating over the fate of the Nokia X series of phones. With the recent release of Nokia X2, it was assumed that the platform may live on. However today the hammer has been thrown down upon it.
Microsoft is currently in the middle of cutting 18,000 jobs, which is the largest in the company’s history. With a renewed focus towards Windows Phone, it doesn’t come as a surprise that Microsoft wants to rid itself of the Nokia X phones, which never really made any sense to begin with. Stephen Elop has written a lengthy email to the employees of Microsoft where he details where the company plans to venture into the future. The following is an excerpt that is concerned with the end of the Nokia X program.
We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.
According to what Elop says, we can expect to see future Nokia X phones running Windows Phone. So the name Nokia X may not be going anywhere, but it is definitely the end of the Android experiment.