Motorola is emerging once again after their acquisition by Google. They don’t seem to be getting into the specifications war like other Android smartphone manufacturers out there instead they are focusing on changing the trends of the smartphone industry. Moto X, their first creation under Google’s umbrella, amazed everyone by how thoughtfully developed and well balanced smartphone it was. It doesn’t carry any high-end hardware or an obnoxiously large display but it focuses on usability. Then came the Moto G; the $179 smartphone which redefined the mid-range smartphone experience. Motorola is planning to bring this magic to even lower price.
In an interview with TrustedReviews, Motorola’s CEO Dennis Woodside said that they are planning to launch a $50 smartphone because $179 is still quite a lot of money in today’s world. Such a cheap phone will really redefine the entry level smartphone market which is currently occupied by some crippled phones by HTC and Samsung.
“In much of the world $179 is a lot of money, so there’s a big market at a price point of less than $179. We’re going to look at that, and just delivering on that value promise is super important. I mean, why can’t these devices be $50? There’s no reason that can’t happen, so we’re going to push that“, said Woodside.
Taking about the high-end smartphone market, Motorola CEO revealed that they plan to take the smartphone customization to the next level. Moto X brought customizable materials and colors to the market but Woodside wants to offer phones with customizable screen sizes and functionality. This kind of smartphone will obviously be getting its inspiration from Motorola’s Project Ara.
“On the more premium side we’re pushing more customisation,” he told. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”