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Nexus phones to be branded as Google phones; will have exclusive features


Google is planning to drop the ‘Nexus’ brand for its upcoming phones, according to Android Central. We reported a similar rumor earlier this month as well which emphasized that the upcoming HTC phones that are being dubbed as next Nexus phones won’t actually be launched under the same brand.

Nexus brand has been around for about 6 years and has given us some of the best Android phones both in terms of hardware and software experience. But going forward, the brand name will be dropped and the phones will have Google branding. The Nexus logo found on the back of all phones will be changed with a ‘G’ logo. And the upcoming phones that are rumored to be made by HTC will have no branding of the manufacturer whatsoever.

In addition to the changed branding, the new Google phones are also bringing some major software changes which will set them apart from other phones. They will be running an enhanced version of Android 7.0 Nougat with some exclusive features which won’t even be available to previous Nexus phones running ‘stock’ Android. It won’t be wrong to say that Google will be making their own skin on top of Android akin to Samsung TouchWiz or HTC Sense.

All these changes will make Google “more opinionated about the design of the phones”, in the words of company’s CEO Sundar Pichai. We don’t know what exactly the company has planned for their smartphones but all these changes might lead to some very interesting phones having advanced features that won’t be available on other phones.

In addition to the new phones, Google is expected to launch two Android Wear watches of their own. This will also be a first for the company as so far only hardware partners have been making watches running Android Wear. These watches could do what ‘Nexus’ phones did for Android back in the day.

We expect the new phones and watches to launched later this year, probably around October or November.


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