Sony will keep the Xperia Z2 as its flagship for only 6 months

The Sony Xperia Z2 was by far the most impressive device at the Mobile World Congress. Sony took the Xperia Z1, and refined it in a way where they fixed most of the problems people had with the phone. However if you look closely, you’ll notice that the Z2 was launched just a few months after the Z1 was launched. There’s barely a 6 month gap between the two phones. As it turns out, this was not a coincidence. It is Sony’s new strategy with regards to flagship phones.


The news comes from Sony Mobile’s Creative Director Kurozumi Yoshiro, who has been speaking to the Japanese media about Sony’s mobile life cycle. According to him, in order to keep up with the rapid pace at which the smartphone industry is moving, a one year cycle is no longer quick enough to remain competitive. He clarified that the Xperia Z2 will be Sony’s flagship for the first half of 2014. The second half will see a new flagship released. He also hinted towards Sony trying new designs with these flagships.

We’re not sure who Yoshiro thinks he’s competing with when he talks about the brisk pace of the smartphone industry. LG, Samsung, HTC, Apple all have a 12 month cycle for their flagship phones. Does Sony really need two new flagships every year to compete with one flagship from other companies?

Source: Xperia Blog


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