Health and lifestyle e-commerce startup Well.pk has raised “close to $1 million” in seed funding, according to TechInAsia. The funding round was reportedly lead by angel investors Nadeem Hussain and Noor Abid. The valuation numbers have not been made public.
Well.pk mostly deals with health and lifestyle products like fitness supplements, vitamins, and herbal products. They have recently expanded into home appliances and medical devices as well. According to Furquan Kidwai, CEO of the company, they currently have about 4,000 products listed on the website and more are coming soon. They are reportedly seeing around 26% month-on-month growth.
The company also has a team of in-house qualified nutritionists and pharmacists to help and guide customers regarding to their queries.
The Pakistani medicine and health products market is bloated with fakes and conterfeit products. Such products take lots of lives every year and Well.pk is trying to solve this major issue. “Counterfeiting, grey market, tax evasion, and lack of customer focus are some of the biggest problems consumers face in Pakistan and the wider region,” explains Furquan. “We’re trying to provide a seamless experience.”
Company plans to use the seed funding amount to enhance the technology aspect of the store as well as customer support, operations and partnership deals. According to TIA, Well.pk has already inked a deal with Nike however nature of this deal in unknown.
“Well.pk’s offering is well-timed with the rapidly increasing demand for home-delivery solutions that extend the reach of brands and drive business results,” says Nadeem. “Well.pk is a much-needed entrant to the nascent eCommerce industry and we are excited to collaborate with and support them as they work to build a great company in an exciting vertical.”